DISCLAIMER: All content and information submitted on the site is the sole responsibility of the person uploading the information. NB: Would you continue to invest more on such technologies in the future? A financial management and Journalism student, Yash believes learning as a continuous journey and enjoys following the IT and the Pharmaceutical industry and has penned many articles on the subjects. CMO, Nexus Mall, Nishank Joshi says, “India is a country of festivals. Nishank: Introduction of E-Commerce has been a great boon for customers. Abhishek Bansal. Privacy Policy | Website Designed & Developed by Matrix Bricks Infotech. Nishank Joshi, CMO, Nexus Malls said, “Family is a gift that lasts forever and what could be a more opportune time than Christmas to celebrate this gift. Nexus Malls is the Indian Retail Portfolio arm of the world’s leading investment firm, The Blackstone Group. I would think they complement each other. Uddhav Poddar. Urban Square. NB: What trend do you see for malls in the country? The news is about Technology is the way to deliver superior experiential events: Nishank Joshi, CMO, Nexus Mall the latest news updates from Retail Sector in India. ABOUT IMAGES Group. Nishank Joshi, Chief Marketing Officer, Nexus Malls said, “At Nexus Malls, we firmly believe that digital is the way forward to revolutionise why people visit malls and what they do there. Dismiss. While sales and salience are good indicators of its success, what are the attributes you look at to measure the success of a BTL campaign? Copyright 2016. We’ve heard of traditional advertising, outdoor and inserts in newspapers… but BTL too? Your view on this. Through our latest Ad campaign, we aim to convey the same message amongst our patrons." Chairman, Merlin Group of Companies and Partner-Director, South City Group . Management Team – Nexus Malls CMO @ Nexus Malls ( A Blackstone Group Company ) Location Mumbai Area, India Industry Retail Said Nishank Joshi, Chief Marketing Officer, Nexus Malls: “As they say ‘Family is a gift that lasts forever’ and what could be a more opportune time than Christmas to celebrate this gift. Nishank has 9 jobs listed on their profile. Nishank Joshi. The Augmented Reality, Digital Dussehra and Pictionary are good examples of technological innovations working really well with the patrons. Dalip Sehgal. We have also seen a massive shift in customer behaviour over the last 3-5 years. Shrirang Sarda. Against common perception of the sole purpose of malls being shopping, malls have become community hubs where people come to eat, watch movies, hang out with family etc. CEO, Nexus Malls . We hosted India’s first Augmented Reality show within the premises of our malls and also hosted India’s first Digital Dussehra, an eco-friendly way to celebrate the occasion across our entire portfolio. How important is BTL in your industry? An awesome experience where people can interact with digital creatures and take pictures and videos of the experience too via a snapshare option. Not considering fixed costs like retainers and licenses, BTL in our malls constitute 60% of our marketing plan. At Nexus Malls, we have always believed that the true spirit of festivities lies in celebrating it together with your family and friends. Sushil Mohta. NB: In this current scenario of online purchase, how do you think shopping malls would survive? Mr. Nishank Joshi – Chief Marketing Officer at Nexus Malls - fully owned subsidiary of the Blackstone Group, world’s leading Private Equity firm. We are pushing boundaries when it comes to ideas and innovations within malls. Specifically, how important is BTL to the overall marketing plan at Nexus Malls? Nishank Joshi, Chief Marketing Officer, Nexus Malls said, “As they say “Family is a gift that lasts forever” and what could be a more opportune time than Christmas to celebrate this gift. We also hosted Digital Pictionary across our portfolio on Children’s Day. Chairman, Select Group . “We realised it is going to be a tough year and really upped the ante in terms of initiatives, and it is paying off big time,” said Nishank Joshi, chief marketing officer at Blackstone Group’s Nexus Malls, which has held such festivals at six of its malls, including SGC and Treasure Island, during October-December. Also, will this ratio change after the launch phase of a mall or a certain activity? Nexus Mall, a fully owned subsidiary of the Blackstone Group, currently has nine assets spread across Mumbai, Pune, Amritsar, Chandigarh and Ahmedabad. Speaking about the announcement, Nishank Joshi, Chief Marketing Officer at Nexus Malls said, “At Nexus Malls, we believe happiness is at the centre of everything that we do. Nishank Joshi Jobs People Learning Dismiss Dismiss. Vinculum. So, both are equally important. The pictures show the frenzy it has created! A keen observer of the stock index movement, Yash also likes covering Real Estate and the BFSI sector. Nishank: Set up with transformation as our core agenda, we seek to implement best practices and state-of-the-art technology in India by bringing in professional and broader mall management in the country. Just a month and it is a very entertaining mix thus far already. The focus clearly is to create an emotional connect with the consumers, which e-commerce platforms can never create, says Nishank Joshi, Chief Marketing Officer, Nexus Malls. Nexus mall Nishank Joshi, CMO says, “We have introduced a way to shop that fetches you reward this Christmas and New year. Our Partners & Participants. In terms of generating results especially from consumers and in B2B, do you find BTL a more sure shot avenue than ATL in the retail space? Newsbarons is a greatest source of Industrial and business news updates around the world. LinkedIn. Apart from the usual footfalls and sales we measure customer and retailer satisfaction levels during the initiatives via live surveys. Since our inception, we have always resorted to high-end technology with an aim to present our customers with unique experiences every time they visit our mall. Joshi joined Nexus Malls from K Raheja Corp where he spent close to seven years in two stints. Traditionally malls have stuck to events that revolve around kids & women.However today, there are a plethora of activations that we create. Which means; most of our eggs are in the BTL basket. Nishank Joshi, Chief Marketing Officer, Nexus Malls said, “As they say “Family is a gift that lasts forever” and what could be a more opportune time than Christmas to celebrate this gift. Kicking off BTL Baatein Series 3: Interview with Eddie Udagawa, Canon India… Powered by VISCOMM, BTL Baatein with Sandeep Jajoo, Hathway Digital… Powered by VISCOMM, BTL Baatein with Ravi Rai, Novotel… Powered by VISCOMM, BTL Baatein powered by VISCOMM… Amitabh Dikshit, Eveready Industries. Online stores will see offline presence. Nishank: We strongly believe that malls need event with a twist. While we have an agency on retainer for creative duties, our BTL activations are always awarded on pitches. Joshi joined Nexus Malls from K Raheja Corp where he spent close to seven years in two stints. We’re delighted to share, Nexus Malls was recognised in four categories at the National Awards for Excellence in Marketing 2020. Seawoods Grand Central Mall has been positioned as the most fashionable mall in the city, and for that we have created 4 fashion islands representing the most fashionable destinations in the world – New York, Milan, Paris and London. Nishank Joshi, Chief Marketing Officer, Nexus Malls tells us how the first one focussed on Safety First, a campaign meant to build assurance. He said the malls … ED, Pacific Malls . Do you prefer to do this through BTL agencies directly or via your existing creative/media agency? BTL has formed the very essence for mall promotions and advertising. Nishank Joshi, CMO, Nexus Malls added to this saying, “This day is special because today over 250 shopping malls across India have finally opened up after three long months. Interestingly, malls are great spaces for BTL activities too. A digital media maverick and communications pro, he leads the Marketing function of the company. Nishank Joshi. The company has witnessed around 18% yoy growth in sales volume and about 12% yoy increase in footfall across all assets and are equally optimistic for the upcoming quarters. Now boasts of a portfolio of 5.4 million square feet of Grade A retail space in the country. Nishank Joshi is on Facebook. We predominantly are still a market that believes in ‘touch & feel’ before we make a purchase. In these three months, all shopping malls have worked very hard, re-written their SOPs and are finally ready to welcome their consumers and make them experience the mall life again. NB: What is your rationale for using technology in your malls? We started off the launch campaign with the hugely successful unplugged musical concert featuring Jonita and Papon. Then came Celebrating First, where patrons were asked to celebrate their firsts with the malls. Newsbarons is an online media platform designed to promote corporate news. The month-long event had a host of fun activities, which according to Nishank Joshi, CMO, Nexus Malls, resulted in a revenue growth of 10 per cent … Mr. Nishank Joshi – Chief Marketing Officer. Join Facebook to connect with Nishank Joshi and others you may know. BTL activation help in engaging consumers at the mall and help build a frenzy that results in shopping, but ATL is what drives them in by telling them what’s happening. This will change to 40:30:30, the last 30% being dedicated to digital ideas and activities. Yash Ved is a Senior Correspondent at NewsBarons and comes with a decade of experience across leading online and offline publications. However, I still feel India is about 5 – 7 years away from shopping online for a majority of their needs. Elante was offering deals for up to January 18, said Nishank Joshi, chief marketing officer of Nexus Malls. It is 60:40 today in favour of BTL. MD, Forum Group . This becomes necessary as BTL agencies have different skill sets and so every new occasion calls for a new idea and that may need a different agency each time. Nishank has over ** years of experience working in the retail – real estate marketing space. Dheeraj Arora. Lastly, ‘Shop Big, Win Bigger’ was rolled out to reward shoppers for fulfilling their pent up demands. Dismiss. The overall shopping behaviour of consumers, however, is constantly changing and shopping malls will need to focus on their strengths like touch, feel and experience, says Nishank Joshi, chief marketing officer, Nexus Malls, which is the Indian retail portfolio arm of world's leading investment firm The Blackstone Group. It has been a magnificent summer at Seawoods Grand Central Mall alright. Next up is our summer event that will show case fun activities across continents. Terms and condition. 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